Veronica Sanjines, Marketing Director at Astralwerks.
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SS: How did you end up as the Marketing Director at Astralwerks?
Music has been my passion as long as I can remember. I was the girl in high school who would come in to class at least once or twice a month wearing a new band T-shirt from the concert I had just attended the night before. When the opportunity presented itself to apply to be a Sony Music College Rep my freshman year of college, I jumped at the chance to actually get paid to promote bands and go to shows and the rest is history! I spent four years as a college rep and doing summer internships with our local Alternative radio station (WHFS) and our local concert promoter (IMP/9:30 Club in Washington, D.C.). I got my college degree in Communications, mostly because it was the only media-related major and I knew I wanted to work at a label upon graduating. In May 2004, I moved to New York City six days after graduation to begin my first full time gig as an assistant in the marketing department at Epic Records. Although Sony Music will always feel like home (I’ve made best friends there and even met my husband while working there), I left the nest a couple of years ago to move to Astralwerks. Working at Astralwerks has been an amazing experience – our label is a very small one but our team is incredibly tight-knit, creative, and passionate about what we do. I couldn’t ask for more!
SS: Were you always interested in working in the music industry?
100%. My senior year of high school, the juniors in our show choir did a skit pretending to be the seniors at their 10 year reunion. The girl who played me was jabbering on her phone to Justin (Timberlake) and wearing a leather jacket with a lanyard of laminates and passes around her neck. I wish it was Justin Timberlake on the other end of my cell phone, but the rest of it was pretty dead on! I grew up obsessing over my CD collection, looking for import CD singles by Oasis at our local indie record stores, and camping out for tickets to my favorite bands’ concerts. I feel really fortunate that I always knew what I wanted to do and chased that dream since I was a teenager.
SS: What are some beauty products that you recommend?
I love this question. There are so many nights when I go straight from the office, to a dinner, to a show, to an after party. These are my must-haves that get me through on those 18 hour days…
1. Waterproof Cream Liner in black: it does not budge. Ever.
2. HD Liquid Makeup: makes your skin look flawless even when you have only had a few hours of sleep the night before.
3. Oil Absorbing Sheets: a lifesaver every time.
4. Lip Perfection Lipstick in Hot: it’s the perfect shade of red and it instantly dresses up any outfit.
5. Angel perfume: I carry a purse sized spray in my bag to refresh before heading out of the office. It’s been my signature scent since I was 15!
6. Paint Pot in Painterly: an amazing eye shadow primer/base that lasts all day.
7. Surf Spray: a no fuss way to get perfect texture and waves in my hair.
SS: How would you describe your style? Who are your style icons?
I would say my style is pretty girly but with a serious rock n’ roll edge. I love feminine details – a ruffle here, a floral print there – but my staples always involve leather, studs, and I never leave the house without black eyeliner. One of the benefits of working in the music business is being able to express yourself through your personal style and I feel it’s important for my artists to see fun and creativity emanating from how I present myself.
SS: How do you think your day job influence your style?
Through my job I’ve been exposed to so many stylists and new designers (via photo shoots, music video shoots, etc.). I love picking up new tricks and tips while on shoots and I certainly get influenced by artists regularly as well. While an artist gets to take it to an over-the-top, larger-than-life level, I will look at one piece that I love, say an oversized studded denim vest or neon Nike Air Max sneakers, and think about how I can incorporate it into my every day wardrobe without looking like I fell into the samples closet!
SS: Do you have any advice for those interested in going into marketing for the music industry?
The best advice I can give to someone starting out in the music industry is to meet as many people as possible! Get your foot in the door by obtaining internships in different areas of the business, say a record label, a management company, and maybe even with a partner like MTV or Spotify – it will give you a more well-rounded skill set and expand your network once you start a full time marketing gig.
SS: What are some of your favorite NYC spots in your off-hours?
I have too many NYC favorites to list, but if I had to pick a few… When it’s warmer out you can find me nearly every weekend at Smorgasburg and Brooklyn Flea. The food is amazing and I always love snooping around for a great vintage find. Five Leaves in Greenpoint has what I consider to be the best brunch in all of New York City – their ricotta pancakes are heavenly. I love shopping at Pixie Market on the Lower East Side. They always have really funky/interesting pieces at extremely reasonable prices. And my favorite oldie but goodie – 2A in the East Village. Somehow over the years that has become the music industry dive bar that we all convene at before and after shows downtown.
SS: What some of your favorite albums right now?
My number one of 2013 was Haim’s “Days Are Gone.” I’ve been obsessing over that band since before they got signed. I just recently took a trip to Iceland and while driving around the countryside my husband and I played a ton of Sigur Ros. He’s always been a fan and I never was until now. Driving through the beautiful landscapes, it suddenly clicked what the music is all about – “Takk” and “Untitled” are now new favorites. I work with Tensnake, a German DJ/producer who is about to put out his first full length album in March called “Glow” – it’s one of the most beautiful albums I’ve heard in months and makes me long for summer! Music choices depend a lot on the occasion and my mood but I also love Kurt Vile, The National, The 1975, Chvrches, and Tegan and Sara.